Capabilities
New ideas and innovation
Through ideation sessions and the natural interaction among community members the community delivers breakthrough ideas in all aspects of your business.
Segmentation
MY-TAKE communities can play a key role in finding psychographic groupings of consumers. Deep profiles are continually updated as part of the community platform.
Brand identity and positioning
MY-TAKE offers all the tools for brand identity work and positioning. Exploratory work can be done through the discussion boards, concept evaluation through surveys and refinement through online chat.
Eval. of marketing initiatives
The community offers the ideal platform to gain deep feedback on marketing initiatives such as: advertising; packaging; promotions; collateral and web sites.
User experience
We help brands understand what factors are important in their product category and how the consumer really uses the product.
Purchase process
Brands use our communities to understand how and why they make their purchase decisions. What factors are most important and what are the key influences.
Product development
We give brands deep and immediate feedback on their latest product ideas. Only instead of a dozen we provide hundreds of opinions from qualified consumers in your space.
Home Use Tests (HUT’s)
The community offers a great platform to reach out to end consumers for Home Use Tests of your products. A subset of members, or all, can be contacted to provide in depth feedback on your products. This component of our service is the fastest growing.
