Posted on 07/17/12
Online community badges are an interesting engagement tool. Even when the badges do not have monetary value attached, members are keenly interested in learning how they can achieve the badge, and ultimately how they can earn as many as possible. To that end, it is important that the badge metrics clearly match the goals of the [...]
Read more
Posted on 04/12/12
We all know the value that companies assign to keeping customers happy. My experience has shown that most companies will bend over backwards to keep a customer happy…even when the customer is wrong. Companies spend countless amounts of money on customer support teams, loyalty programs, swapping products, etc. They train their employees to handle customer [...]
Read more
