MY-TAKE is a greater Boston-based company built on helping organizations create smart connections with their consumers. Our primary product/service is delivering consumer insight through online advisory communities. Online advisory communities are among the fastest growing segments of market research. Communities allow brands to instantly attain feedback and ideas from hundreds of consumers on an ongoing basis.
We believe consumer insight is about helping leaders make better decisions. We also believe that technology and consumer trends create an opportunity for the insight to be delivered faster and at a lower cost than traditional research. Our community platform is in its thirdgeneration and now features a client dashboard, mobile access and user-friendly member tools. Our team members have served in executive level marketing, product development and sales positions at some of the leading companies. We understand the power of incorporating the voice of the consumer in daily decision making.
What we do – We deliver next generation consumer insight through online advisory communities.
Who we are – A greater Boston-based company built on helping organizations create smart connections with their consumers.
What is an online advisory community – One of the fastest growing segments in market research. Communities allow brands to instantly attain feedback and ideas from hundreds of consumers. A typical community has the following elements:
- Leverages crowdsouricng
- Custom brand/company specific website
- Private & confidential
- 300+ members (typically end-consumers)
- On-going (Three month to one year cycles)
Benefits – Communities offer a competitive advantage and are likely to become the standard for consumer facing companies. Communities offer the following benefits:
- Better decisions – virtually unlimited consumer insight
- Faster decisions – resolve, integration and alignment
- Innovation – depth and multi-directional communication
Services included – MY-TAKE offers a comprehensive solution that includes:
- Discovery: establish goals and community definition
- Recruitment: screen and deliver community members
- Content: creation of activities, surveys, polls, etc.
- Moderation and facilitation: daily interaction online
- Analysis and reporting: weekly delivery of reports/insight
Our approach – we believe consumer insight is about helping leaders make better decisions. We also believe that technology and consumer trends create an opportunity for the insight to be delivered faster and at a lower cost than traditional research. Our community platform is in its third generation and now features a client dashboard, mobile access and user friendly member tools. Our team members have served in executive level marketing, product development and sales positions at some of the leading companies (Emerson, Black & Decker, Danaher, Sony, Polaroid, Raymarine and Jarden). We understand the power of incorporating the voice of the consumer in daily decision making.
