A recent study by Parks Associates asked 2,000 consumers ages 18 and older about their buying habits within the consumer tech space.  Some people may be surprised by the results.

The study suggests that women actually have a higher purchase intent than men for products like tablets, laptops, and smartphones. The study also shows that in 2010, women bought more consumer electronic products than men, averaging 4.7 products versus 4.2 for men.

Would you have guessed that women purchase more technology products than men? It becomes very easy to operate on a false set of assumptions.  Regulary gaining feedback from consumers can reduce the chance of surprises and keep an organization pointed in the right direction.  Also, new findings about who buys your products and why can open up great new opportunties for your brand.

What do you think?